For two weeks every year at the end of February and beginning of March, countless people, business and groups throughout the UK come together for Fairtrade Fortnight. We share the stories of the people who grow our crops for flour and cocoa, grow our cotton and mine our gold. These are individuals who are typically manipulated as well as underpaid.
In 2021, Fairtrade Fortnight will feel different. 2020 has been a tough year for everyone. We understand that meeting people, sharing the Fairtrade message and campaigning will continue to be difficult in 2021.
More than ever before we realise how connected we are internationally. This connection is at the very heart of the Fairtrade message. You are part of the Fairtrade movement. You have the power to implement lasting change in the retail and manufacturing sectors. Not only can your buying choices influence retailers, but your support helps to spread the message.
Pick the world you want
What will Fairtrade Fortnight 2021 highlight? It will focus on the growing difficulties that climate change brings to farms in the communities Fairtrade functions in. The most impacted are the farmers as well as employees in nations such as Kenya, Ethiopia as well as Honduras. In contrast, they have actually done the least damage to the environment!
- Climate change is one of their largest obstacles today.
- Low crop prices means they struggle to fight back against environmental changes.
- Greater financial security will allow them to meet their everyday needs and also deal with the climate change challenges.
The environment crisis is an ever-increasing threat. Those in climate susceptible countries are currently seeing its impacts. These include dry spells as well as poorer plant conditions to floodings, heatwaves and also shrinking harvests.
With the spread of the COVID pandemic, the challenges that farmers encounter are bigger than ever. Dropping commodity prices and shocks to global supply chains put them at even greater risk. This worsening poverty in farming areas makes it increasingly difficult to deal with the effects of global warming.
How can I get involved?
First of all, join the online Fairtrade Fortnight even with your friends and family.
Sign-up to the campaign and you’ll receive the most up-to-date information including online events. There will be plenty of opportunities to celebrate the work our Fairtrade farmers do.
In addition, you can use social media to spread the word online and add more voices to the campaign.
Head to the Fairtrade Fortnight folder for all the digital resources you will need
How does Fairtrade support farmers?
Finally, a root cause of the inability to adapt to and mitigate climate change is poverty. Let’s put more money in the hands of farmers so they can adapt and survive. Choosing Fairtrade fights for improvements in producers’ livelihoods.
Time to take part – go here for more details!