Real Bread Week 2021 starts tomorrow and we can’t wait! 2020 saw the increased appeal of Real Bread buying and production, as well as a surge in microbakery start-ups. During the pandemic real, authentic bakers and their neighbours reinforced their bonds. Also, people paid more attention to the location of independent bakeries at the heart of their neighbourhood communities. Everyone seemed to get behind the independent artisans of real food and drink and supported them through an economically challenging time.
This sets the stage for the annual, international celebration of additive-free loaves, and the talented individuals that make them, to be the biggest yet.
What is Real Bread Week?
Real Bread Week 2021 runs from 20 to 28 February.
Produced and run by the Real Bread Campaign, Real Bread Week’s major aims are to encourage and help people to:
– Buy Real Bread from local, independent bakeries
– Cook their very own Real Bread
– Support Sustain, the charity behind the Real Bread Campaign
Real Bread Campaign organizer Chris Young commented: “We’re working towards a future in which everyone has the chance to choose Real Bread, whether skilfully crafted by a local baker or lovingly made at home.”
Bakeshops, baking schools, mills, schools, care residences, local markets, grain networks, young people and various other community teams all over the world are encouraged to arrange classes, feasts as well as various other tasks that work for them, in line with the effort’s objectives. Organisers can include information of their events on the Real Bread calendar to make everyone in their communities aware.
Inevitably this year many classes and also bready gatherings will certainly occur online, though (where and when permitted) can be run face-to-face according to COVID guidelines.
The Campaign likewise encourages people to bake Real Bread in the house as well as share on social media #RealBreadWeek images of themselves with Real Bread they’ve either baked or purchased. Last year the campaign saw more than 2000 posts from at the very least 37 nations.
Seek the Loaf Mark!
Throughout the pandemic, neighbourhood Real Bread pastry shops have been there for individuals in their local areas. Real Bread Week is an excellent time for people to visit (or get delivered if available). We should give some love back to these independent business owners. People can discover places on the Real Bread Map and should look out for The Real Bread Loaf Mark. This is a bakery’s ‘at-a-glance’ guarantee of additive-free loaves.
We knead dough!
Finally, the Real Bread Campaign has not received any sponsorship or grants. Instead, it depends on financial contributions from people that support its cause. As well as joining the Campaign and also making a doughnation(!) people can support the campaign through the purchase of the following items:
– Real Bread t-shirts, mugs and aprons from Balcony Shirts
– A Real Bread dough-scoring UFO lame from Wire Monkey
– Sourdough Slingers tees and aprons
– The Real Bread baking box from Bakers Love Britain
– Slow Dough: Real Bread, published by Nourish Books
What’s more, a slice from each sale goes towards assisting the charity Sustain produce its bready work. Come on, it’s the yeast you can do to support this brilliant initiative!
Discover full details on these products as well as much more at www.realbreadcampaign.org